This weekend the Women in Corporate Aviation will be hosting a booth in the sunny south of France at the 6th International Exhibition of General Aviation in Cannes. Members Kristina Tervo and Valerie Langford will be at the Cannes-Mandelieu Airport´s stand, representing the WCA in Southern Europe’s only general aviation exhibition. The Cannes Airshow describes itself as a show “designed for pilots, owners, enthusiasts and professionals in general aviation from all over Europe.”
Small – Lite Aircraft are effective means of travel in the 200 to 700 mile range. When we ignore the Business owners not yet ready to spend millions on jet equipment we leave even fewer prospects of future business when they (smaller growing organizations) are ignored. Exposure to the “short/mid-range” travel via “Lite” aircraft serves to “prime” the pump of future national and international successes.
At Burke Lakefront airport in downtown Cleveland, Ohio in the same building as the Soluna headquarters is the International Women’s Air & Space Museum. The other day I had a chance to talk with Executive Director, Suzanne “Suzie” Dills and learn more about improvements being made at the museum. Since her appointment last fall, Dills has made great strides not only for exhibits and collections, but for the next generation of women in aviation as well.
Only few generations ago, people traveled the world exclusively by boat. Many of these international and intercontinental charters were (and still are) all inclusive. A ship is able to house a number of unique amenities at a specific level of service. Decks are even designed around the price point of the ticket for passage. It should seem fitting then, that the aviation industry follow suit.
Aero Friedrichshafen, the Global Show for General Aviation in Germany next week, an unlikely exhibitor will be attendence. The Honda Aircraft Company, a division of Japanese automaker, Honda will be represented and talking about their first-ever commercial aircraft, the HondaJet.
Do you market or sell your luxury product or service? When a client (not a customer, mind you, nor a prospect, but a client) approaches you to discuss your product or service, do you casually say it “costs” such and such, or do you instead offer: “This has a value of __________; would you like a demonstration?” Does the client come to you because of your expert salesmanship, or because of an effective marketing campaign? This author maintains that it is the latter.
Over the last week, actions by the National Business Aviation Association (NBAA) and its membership have reaffirmed the important influence that a professional organization can have in our industry. Testimonies submitted at the national level show how critical it is for business aviation professionals to share expert information and voice their opinions with legislators.
Mar 29, 2012 - Like many things in life, the rich and famous have a greater freedom of choice and can actually choose the amount of experience both their pilot and copilot have before committing to a private jet flight.
The most valuable piece of marketing for any organization is a personal reference from clients. Beyond glossy advertisements in magazines or free giveaways at trade shows, a positive experience honestly shared from a current client to a prospective one is golden. The success of most restaurants, for instance, is dictated by customer reviews.
When Air Australia grounded all flights last month thousands of passengers were left stranded. Passengers were stuck in Bali, Thailand, Hawaii and all over Australia. The airline went into voluntary administration and had no funds to meet operating expenses. For American travelers, this left many people on the other side of the globe, looking for a long, and costly flight home. Yet for business jet fliers, this isn’t a concern.
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Dassault take us behind the scenes to show the complexity and coordination required to pull off the air to air photo shoot of the Falcon 2000LXS. [More Videos] |
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