Blog posts tagged in business development
While this piece is geared towards the commercial aviation audience, most of the findings about the relationship between perceived value and repeat purchases are also relevant to the business aviation industry.
At aviation conferences, Board meetings and investor presentations, Executives understandably have their attention focused on managing costs, reviewing operating models, exploiting revenue opportunities and coping with changing customer behaviours. One of the biggest challenges is pricing activity being its own opposing force; a lever that is pulled down low to attract new business but only really creates healthy revenue when it’s pushed up high.
Military and commercial aircraft are increasingly turning to high-temperature polymer composites for structural and propulsion systems. In this competitive chemical industry, the bonding of resins and business relationships are integral to successful innovation. Renegade Materials co-founders, Laura Gray and Susan Robitalle, are proof of this formula.
Small – Lite Aircraft are effective means of travel in the 200 to 700 mile range. When we ignore the Business owners not yet ready to spend millions on jet equipment we leave even fewer prospects of future business when they (smaller growing organizations) are ignored. Exposure to the “short/mid-range” travel via “Lite” aircraft serves to “prime” the pump of future national and international successes.