The most valuable piece of marketing for any organization is a personal reference from clients. Beyond glossy advertisements in magazines or free giveaways at trade shows, a positive experience honestly shared from a current client to a prospective one is golden. The success of most restaurants, for instance, is dictated by customer reviews.
The business aircraft industry is no stranger to technological innovation, but beyond advances in aerospace engineering, communication applications (or ‘apps’) are quickly improving client-charter connection. Air charters thrive on providing services where commercial aviation cannot. Arranging punctual ground transportation at a small airfield can be the difference between keeping a lifelong client and stranding someone in the middle of nowhere.
Opinions of Air Charter Brokers in the business aviation industry today are polarized. They fly quickly from the extremes of hot and cold, but rarely inhabit a temperate, middle ground. To clear clouds of misconception, we need to better understand the relationship between a broker and charter operator.
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