Do you market or sell your luxury product or service? When a client (not a customer, mind you, nor a prospect, but a client) approaches you to discuss your product or service, do you casually say it “costs” such and such, or do you instead offer: “This has a value of __________; would you like a demonstration?” Does the client come to you because of your expert salesmanship, or because of an effective marketing campaign? This author maintains that it is the latter.
Why quarter shares anyway? If you notice the tail number of a NetJets fractional ownership jet, the serial number ends in “QS,” for “quarter shares.” This stems from a part of statistical mathematics known as a binomial distribution, a subject vaguely familiar from my college days, although I was more interested in Karen in the next seat than in this genre of mathematics.
BAN is a member supported community. We need your financial support. Please Support Business Aviation Network. All funds go directly to offset operating cost. Thank you!
