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Face Time for Business Growth There is no substitute!
Business Growth comes from getting more clients, getting more from the clients that you have or simply getting more done in less time, so I asked the question: Does the face to face meeting make a difference?
Below are links to various responses I received, but In a nutshell; yes it makes all the difference. The face to face meeting conveys a unique sense to any situation thus communicating a great deal more. It's extremely valuable.
LinkedIn Answers to:
"Does technology negate the need for business travel?
"What is the factor increase in face to face selling?"
"What % of your largest sales were closed face to face?
So if face to face meetings are so powerful then why aren't all meetings face to face? Simple, that wouldn't be cost effective for every single instance of client, customer, vendor or company contact. Your main goal, whatever that may be, has to be the most productive and efficient use of available resources, including employees.
It may seem like a rather innocuous question but; what would be the value of a face to face meeting? When you truly consider this value, then the cost clearly comes into view. What if this is one of your TOP clients that pays you more than the bottom 50% of all your other clients in a given year? Or, a potential new client that you have been courting for months that has the potential to be one of those top clients? How about a prime vendor you need to satisfy those "top" clients? Does this then affect the value proposition?
What's left to determine then is when and how it can be done in such a manner resulting in the greatest benefit to your interest as well as your customer! Every business has their own decision making process and priorities since what they need is truly unique to their business. Assuming you decide that you want or need a "face to face" then naturally the time, money and expected outcomes are going to be deciding factors in what happens next.
Where does that leave you? I'm reminded of the old saying; fast, effective and inexpensive.. Pick 2. You need to decide if cost, time or effectiveness are most important and choose accordingly.
Have you considered the use of Aviation For Business? Single engine aircraft can take you 300 to 500 miles in 2 to 3 hours at about $250 per hour. How many additional face to face meetings would that mean to you? What kind of revenue or business could you generate with that kind of flexibility? This is not about aircraft ownership but instead is about knowing and meeting your company's needs.
Aviation can be a convenient, cost effective, and timely means of making that connection resulting in the impact you need for growth. The cost of aviation for business depends on how important that face to face meeting is to you and what generates or saves you revenue in your world?
Is how you are conducting your business making an impact ON your business? Please feel free to contact me to ask questions or share your thoughts.
-Mike
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Phone: 603-424-4942