"BRANDING" Yourself in Business Aviation -- A Different Type of Service In recent years, we have all become much more aware of service, service culture and customer service. Service industries have become a fast growing sector in world economies. Services now account for a significant portion of the labor force in the United States. As we are all aware, Aviation is a service industry. In particular, business aviation.
While this piece is geared towards the commercial aviation audience, most of the findings about the relationship between perceived value and repeat purchases are also relevant to the business aviation industry.
At aviation conferences, Board meetings and investor presentations, Executives understandably have their attention focused on managing costs, reviewing operating models, exploiting revenue opportunities and coping with changing customer behaviours. One of the biggest challenges is pricing activity being its own opposing force; a lever that is pulled down low to attract new business but only really creates healthy revenue when it’s pushed up high.
In the posts of the Business Aviation Network and beyond, it’s hard to argue with people like Kim Showalter, President of Showalter Flying Service in Orlando, Florida. “Business aviation has simply become a way of life for the successful, thriving businesses of today,” she told Betsy Donnelly recently. It’s fitting then, that aviation is a thriving industry in itself - and one worth preserving in states across the country. As the NBAA’s “No Plane, No Gain" program tagline says prominently, “Business aviation means: millions in manufacturing and service jobs.”
Embraer Executive Jets Launches Legacy 450 Fabrication.
Gulfstream G280, G650 Closing in on certification.
Cessna boosts Citation Latitude range to 2500nm.
This will be the first installment in an on going series of articles providing updates on Business aircraft that are currently in production or nearing the production phase of there development.
Every business aircraft manufacture in the world have been salivating at the prospect of tapping into the potentially gigantic Chinese general aviation market. China's restrictive government regulation governing the movement of private aircraft and lack of infrastructure are holding back the gold rush. But major changes are on the horizon.
During the just concluded China Civil Aviation Planning & Airport Working Meeting, the "China Civil Aviation Development Twelfth Five-Year Plan" was published.
Business aviation is defined as the use of a general aviation airplane for a business purpose. It is essential to tens of thousands of companies of all types and sizes in the U.S. that are trying to compete in a marketplace that demands speed, flexibility, efficiency and productivity. The vast majority of these companies – 85% - are small and mid-size businesses, many of which are based in the dozens of markets across the country where the airlines have reduced or eliminated service.
With a warm Alabama accent and plain-spoken tone, Marion Blakey’s message is clear: jobs in the aerospace and defense industry must be preserved.
I was glad to be a part of an audience that welcomed the President & Chief Executive Officer of the Aerospace Industries Association (AIA) to the City Club in Cleveland last Friday. In addition to the pioneers I wrote about last week, Ms. Blakey’s contemporary career arc has flown an amazing course. Her continued commitment to the future U.S. aerospace and defense workers is - to use her own words - Second To None.
It's a race right now to book flights into London-area airports before the Olympics. In preparation for the arrival of the world's athletes and spectators, an Airspace & Safety Initiative is being instituted. This plan will help organize the large volume of air traffic heading into the England.
The highly anticipated very light HondaJet has been in the development stages for 26 years, continuously evolving to offer superior quality and to exceed FAA safety standards.26 years may be a long time for no actual aircraft deliveries compared to other manufacturing start-ups, but Honda Aircraft Company has always enjoyed one strong advantage- the financial support and engineering expertise of the one of the world's largest automobile companies. Let’s take a look at the evolution of the HondaJet.
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